Thursday, October 17, 2019

None Essay Example | Topics and Well Written Essays - 250 words - 21

None - Essay Example This is mainly achieved by conducting an intensive market research in order to establish the latest trends and what their customers prefer mostly. Secondly, the company aims at inspiring moments of optimism. This is achieved through their different brands and course of actions in the global market. With actions here we mean the corporate social responsibility. A company is supposed to give back to the community in various ways. It may include employing the locals in the areas where it is an operation and by engaging in various community projects in order to help the needy and the less fortunate. Further, the company also aims at creating a difference and value in areas where it operates in the global market. In my opinion, I think the mission of the company satisfies the qualities of a good mission statement. This is because it clearly stipulates the scope of its activities, its main role and the marketing situation or strategy. Svendsen, Sara. â€Å"Refresh. Create. Inspire. The Mission, Vision and Values Behind the Coca-Cola Company and the Digital Marketing Strategies of the "open Happiness" Campaign.† Web. 01 February

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